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Recruitment Advertising

What’s the most cost effective way to recruit staff?

Should you advertise in newspapers? Or online sites? Or use social networking? Where can you find the right people fast and not pay the earth in the process?

The CMS/Healthcare Buying Group Recruitment Advertising Service was set up to make life easier for you and provides all charities with the professional speedy and cost effective service that the very big charities are used to.

Our partner in this is Creative Marketing Services – or CMS for short – who have thirty years experience in the advertising and marketing for the charity sector. The first point to emphasise is that CMS is not a search agency and there are no salary linked fees. Their fees to you will be the same as if you went to the media directly. They earn a commission on the media space booked on your behalf (because they are a nationally recognised advertising agency). In exchange for them earning this they will provide you with fast free advice and produce the artwork for any print ad free or handle the uploading of an online ad free, so this really is a significant member benefit.

Which media should you use?

Just tell them who you are seeking to recruit and in which area and CMS will advise you on the best media (print or online) negotiate rates, get charity discount where it exists, and come back to you quickly with the costs, dates and all the other information you need. Approve that and they take care of everything. The whole process will have taken probably just six working hours. You can now relax and wait for the response to come in. CMS with invoice you after the ads have appeared at the rates you agreed.

Online or print?

Both have strengths and weaknesses. Online ads tend to only reach the active job seekers. Maybe the person you want needs ‘tempting’ to change jobs to you. If so, you might not find them avidly scouring the websites. Websites reach people faster but you have to watch how you phrase a job title otherwise people will not be searching for your term and not find it. Print ads enable you to show logos and your ad will be seen by a lot more people than those who might be eligible to apply. In other words the ad will also be noticed by past present and future staff, clients, families, volunteers, suppliers and public figures so it’s a chance to influence all these groups, not just the people who might apply.

Brand management

 If I said to you ‘Marks & Spencer’s ‘Aldi’ ‘Ford’ ‘Pizza Hut’ ‘KFC’ ‘Virgin Trains’, you would immediately form an opinion of those organisations in your mind. Each is a brand. Your opinion might be positive or negative, but you would have one.

So what do people think of your brand? Do you have one? Does it have an image which you’d like to reinforce or correct? Does it have an identity which communicates clear values and conveys a professional image?

If you’d like help with branding then CMS are the people to speak to. We’ve been building and developing brands for 30 years. People like to get behind a brand which is modern, progressive, developing, clean cut, with a strong but simple symbol which easily translates onto t-shirts, vehicles, signage, brochures, leaflets, websites etc.

Branding need not cost a huge amount but the benefits across an organisation are immense. Ask for a free no obligation meeting with CMS now.

Design for print and websites

An effective hard working brochure, website or annual report costs no more than a poorly written, poorly executed one. So why put up with mediocrity?

CMS have 30 years experience projecting charities in the best light. We know how to write and design websites that get visits, brochures that get response, direct mail shots that get contributions and corporate identities and brands that get people behind them.

Tell us what you want your print or web project to achieve (who it’s going to reach, why they should be interested and what you want them to do as a result of seeing it) and we’ll quote you at special charity rates.

We can use your words or write the text for you, produce a design for your approval, organise a print price or send to a printer of your choice. You’ll get an outstanding hard working design which projects your organisation in the best possible light and gets the response you wanted to get.

We’ll build you a content management driven site with optimised with natural SEO and with a smartphone version so the site reads perfectly on leading mobile phones. We’ll devise a QR code for you to link to the phone site or to a YouTube video site too.

Marketing

You want someone to take a look at the whole marketing of the organisation and tell you how to achieve what you want to achieve at an affordable cost.

Maybe you’d like a marketing strategy drawing up, reviewing where you are now, where you could be and the cost of getting there. Maybe you know what you want to achieve and just want someone to offer you and your colleagues a strategic marketing plan.

Ask a web or digital expert about your marketing and you’ll be told the answer is web or digital. Ask CMS and you’ll get impartial advice drawing from 30 years of delivering marketing success to charities. We know what marketing tools work best for charities which media works best, which creative approaches work best, which design approaches work best. We deliver work which works.

For all areas of marketing including

  • strategic marketing planning,
  • advertising campaigns,
  • direct mail shots,
  • social networking sites and strategies,
  • mobile marketing,
  • QR codes,
  • websites
  • online marketing campaigns,
  • brochures and leaflets,
  • corporate identities,
  • video production,
  • newsletters and in house magazines

whatever the marketing needed on your behalf we have the team and the experience to deliver the success you’re looking for. Ask us for a free no obligation chat and take the first step towards getting your achievements better known, more widely recognised and better supported.

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